The Lego Group and Epic Games want to create a kid-friendly metaverse

The Lego Group and Epic Games have teamed up to develop a metaverse – which seems to be the buzzword of choice for companies of a certain size – that is safe for children.

“The two companies will collaborate to build an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together,” Epic Games said in a blog post. “The family-friendly digital experience gives kids access to tools that empower them to become confident creators and provide great play opportunities in a safe and positive space.”

The collaboration seems worthwhile. The Lego Group has been making products for children since 1932. Epic Games has experience with creative tools through Unreal Engine, and Fortnite often seems like a social platform masquerading as a game. For example, it has played host to several concerts, as well as an interactive experience focused on Dr. Martin Luther King Jr.

Epic Games says it has agreed on “three principles that will ensure that the digital spaces they develop safely provide engaging play opportunities” for the partnership with The Lego Group:

  • Protect children’s right to play by making safety and well-being a priority.

  • Protect children’s privacy by putting their best interests first.

  • Give kids and adults tools that put them in control of their digital experience.

“As the metaverse evolves, it will change the way people meet, play, work, learn and interact in a 3D virtual world,” the company says. “The Lego Group and Epic Games will combine their extensive experience to ensure that this next iteration of the Internet is designed from the ground up with the well-being of children in mind.”

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The companies have not said exactly what they will produce through this partnership or how they plan to enforce these guiding principles for a kid-friendly metaverse. Maybe they plan to add Lego bricks to Fortnite; maybe they’re making something completely new. The Lego Group and Epic Games have only made one thing clear: adults won’t be alone in the clutches of the metaverse.

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