Oura made a gold ring from Gucci, and it’s ridiculously expensive

Oura has teamed up with Gucci to produce the Gucci x Oura Ring, a special edition version of the Oura Ring that is painted black, laced with 18K gold and priced at $950 (about AU$1,300) and £820 in the UK.

Oura says the Gucci x Oura Ring is set to “deliver all of Oura’s research-grade technology, personal guidance and insights in a new ring design, beautifully crafted with Gucci’s legendary style”. In other words, it has all the functionalities of the Oura Generation 3 in a shiny new design, including the seven temperature sensors that measure biometric data 24 hours a day, and the advanced sleep tracking capabilities.

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