McDonald’s and Wendy’s accused of boosting burgers in ads

The bacon is sizzling and the onions crispy.

Slices of American cheese — melted and gooey — peek through the toppings, covering what looks like a juicy and thick burger patty. Like a sommelier judging a fine wine, a man grabs the burger, pulls it close to his nose and takes in the scent.

“Handmade by hand. Zero year matured. According to local custom, it should only bear that name if it’s made in a Wendy’s,” concludes the ad for the fast-food chain’s Bourbon Bacon Cheeseburger.

But the mouthwatering burger from the video and other advertising materials is nothing like those served to customers at Wendy’s, according to a lawsuit filed Tuesday in US District Court for the Eastern District of New York. The 35-page class-action complaint alleges that both Wendy’s and McDonald’s cheat customers by exaggerating the size of their food items and the amount of toppings they include in “false and misleading ads.”

†[Wendy’s and McDonald’s] advertisements for its burger and menu items are unfair and are financially damaging to consumers, as they receive food worth far less than what is promised,” the indictment reads.

The two fast-food giants are among the list of fast-service restaurants being charged for the alleged fortified patties of their promotions. In March, the same three law firms involved in the new case made similar allegations against Burger King, the “Home of the Whopper.”

Wendy’s, McDonald’s and Burger King did not immediately respond to requests for comment from The Washington Post Tuesday late.

In advertisements, Wendy’s emphasizes “large burgers compared to competitors and with thick and juicy beef patties filled with toppings,” the complaint states. Mickey D’s also “materially overestimates the size of its beef patties using the same deceptive practice as Wendy’s,” the lawsuit alleges.

But instead of a burger with a thick patty, a hearty bun, lavish toppings and perfectly oozing cheese, customers get its ugly cousin — a puny, beat-up product with 15 to 20 percent less meat than that featured in the ads, the lawsuits claim. .

The mismatch between what was promised and what was delivered, the lawsuit alleges, comes down to food styling. To make the burgers look bigger, a stylist uses undercooked burger patties. Because meat changes its appearance under heat, “that makes for a large, thick patty, while fully cooked burgers tend to shrink and look less appetizing,” the lawsuit said.

Food styling is not unique to the two fast food chains. Behind almost all professional shots is a stylist who uses tricks to make the food look tastier. It’s kind of like how fashion brands pin, cut, and rework clothes on models – that’s why clothes might fit people differently than what’s advertised. In the case of food, stylists can use shaving cream instead of whipped cream, soy sauce diluted with water instead of coffee, or glue instead of milk. Even microwaved tampons are sometimes used to create steam to give the impression of piping hot food.

Still, according to the lawsuit, such hacks are unfair to consumers — not just because they’re misleading, but because the practice “unjustly diverts millions of dollars” that would have gone to other restaurants that “advertise more honestly the size of their burgers and menus.” items,” the complaint states.

For now, a New York man, Justin Chimienti, is the only named plaintiff in the case, seeking damages and damages for alleged violations of consumer protection laws — or the lack of juicy patties, sizzling bacon and crispy onions.

Washington Post

Leave a Reply

Your email address will not be published.