Linktree rolls out new features for creators to showcase their NFTs – TechCrunch

Link-in-bio platform Linktree is the latest company to look to integrate NFTs into its service as the company has unveiled a range of new features that will allow creators to showcase their NFTs and “build a community around ownership”. The company says that with this new launch, creators will have new ways to monetize their craft and build a digital identity. The new features were developed in collaboration with NFT marketplace OpenSea.

The company’s new “NFT Gallery” linking feature allows users to showcase their NFTs on their Linktree. Creators can add the URL of an OpenSea collection to generate a sample and have the option to link their Metamask wallets to verify ownership of the collection. Or creators can connect their Metamask wallet and select up to six NFTs they own to display on their Linktree. Users can then click through to OpenSea to view and purchase the available NFTs.

Creators can also use their NFTs as their profile pictures or wallpapers on their Linktree after connecting their wallets. NFTs that have been verified are displayed in a hexagonal frame to make them stand out as profile pictures, which is the same approach that Twitter has with its NFT profile pictures. Wallpapers have a verification badge at the bottom of the creator’s Linktree. Users can then click to learn more about the NFT on Linktree. The company notes that it uses OpenSea and Metamask to enable authentication.

Linktree also introduces a new NFT lock feature that allows creators to lock their links using a smart contract address. Only users who own NFTs from a particular collection can unlock the link by linking their wallets to prove ownership. Linktree says this feature allows creators to make benefit distribution easier.

“With this launch, Linktree provides meaningful features to empower creators in the Web3 space,” Linktree CEO Alex Zaccaria told TechCrunch. “This adds value by extending NFTs’ core tool – verified ownership, monetization and community. As the number of creators leveraging web3 grows, Linktree will provide these creators with the tools they need to display their NFTs wherever they go. they have their Linktree link and to provide exclusive incentives to their community.”

The launch of the new features comes as several digital giants are looking to add NFTs to their platforms. Yesterday, Spotify confirmed that it is testing a new feature that will allow artists to promote their NFTs on their profiles. Last week, Instagram announced that it will be testing NFTs with select creators in the United States.

Given these developments, it’s not surprising that Linktree is also interested in adding NFTs to its platform. Today’s announcement comes as Linktree raised a total equity round of $110 million in March. The increase brought Linktree’s valuation to a whopping $1.3 billion.

Linktree says it has 1.2 billion unique visitors per month and has enabled more than 1 million artists to drive 90 million visits to streaming providers by 2021. The company also notes that its platform is used by more than 24 million creators, artists and brands worldwide, including Selna Gomez, the Los Angeles Clippers, HBO and Shawn Mendes.

Leave a Reply

Your email address will not be published.