How a startup is selling LinkedIn engagement from corporate influencers

  • InfluencerActive is an online marketplace where LinkedIn users can buy comments and other forms of engagement.
  • The startup was founded in 2020 amid a content boom on LinkedIn.
  • InfluencerActive creators charge up to $2,500 for a LinkedIn Live or podcast performance.

Services that sell followers or “likes” on social media are hardly new.

But the startup InfluencerActive is putting a new spin on the genre by focusing on LinkedIn and providing an online marketplace where users can buy comments, comments and other forms of engagement directly from corporate influencers.

“It’s a way for these hyper-networked businesspeople to activate their networks,” said Anthony James, CEO of InfluencerActive.

Since LinkedIn rolled out its influencer program in 2012, designating thought leaders and business professionals with a large following as platform influencers, the social network has grown into a content hub filled with status updates, snappy comments, and lengthy blog posts.

This evolution has created a robust market for ghostwriters, who can earn up to $700 an hour helping people polish their LinkedIn content brands.

InfluencerActive takes the opposite approach of a ghostwriter, instead paying corporate influencers to engage with their clients, who are mostly startups and small to medium sized businesses.

The services these influencers offer may vary, but they generally focus on empowering users’ content.

Here are a few offers:

  • For example, Jerin Hossain, a Bangladesh-based startup CEO and founder with more than 1 million LinkedIn followers, will post 15 of your posts on their LinkedIn feed for $1,199 per post.
  • Alina Tkachenko, a real estate consultant in Dubai with more than 178,000 LinkedIn followers, will like and comment on 10 of your posts for $200 per post.
  • Meanwhile, Mariah Edgington, an author and registered nurse with over 44,700 LinkedIn followers, will host you on one of hair LinkedIn Live Sessions for $250.

InfluencerActive

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InfluencerActive


James said he was motivated to help start InfluencerActive by the celeb shout-out app Cameo. Although Cameo recently laid off 25% of its employees, it remains notable for pioneering the sale of celebrity personalized videos and seeking to expand into marketing and events.

“Normally, when you say the word influencer, you think of the celebrities of the world: the Kim Kardashians,” James said. “But if you look at the cost of $300,000 or $500,000 for one Instagram post, that won’t work for 80% of the businesses out there. And if you’re a high-end enterprise solutions client that needs a platform for financial sells services, yes, you might be able to afford that Instagram post, but is it really for the right audience…or is it more of a younger crowd looking at handbags, diet pills, sunglasses, and cosmetics?”

James, himself a LinkedIn influencer with nearly 4 million followers, is betting that LinkedIn’s broad reach as a social network and content platform, as well as InfluencerActive’s ability to book business influencers directly, will translate into high demand for its services. business influencers offered in the market.

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