by Take-Two Interactive rolled out GTA+, an optional paid subscription service for GTA Online, in March 2022 – and apparently Take-Two has been very pleased with its performance so far. In the earnings call for the fourth quarter of 2022 (booking period ending March 31) transcribed by Seeking Alpha, CEO Strauss Zelnick said the company is “elated” at the number of players who have signed up for GTA+.
“We’re excited about how it’s rolled out so far. We’re excited about the conversion rate,” said Zelnick. “And it’s clear that consumers really enjoy using GTA Online and they appreciate… what we offer through a subscription.”