- The Queen’s Platinum Jubilee weekend, a celebration to mark the Queen’s reign, is fast approaching.
- Many companies have launched anniversary-themed lines, including quirky food and beverage products.
- Retail companies expect an increase in customer spending and an increase in sales.
To mark Queen Elizabeth II’s 70th year on the throne, Heinz changed his Salad Cream to Heinz Salad Queen and HP playfully changed his HP Sauce to HM Sauce.
Anke von Hanstein, senior brand manager at Kraft Heinz, said: “HP Sauce and Heinz Salad Cream have been on Brits’ dining tables throughout the Queen’s reign, adding delicious and distinctive flavors to our favorite meals.”
She added: “We hope our customers enjoy these festive designs and add a touch of fun to the anniversary celebrations, however one celebrates.”
Kraft Heinz said it’s considering transforming its marketing to be a little more disruptive and a lot more creative so that it moves at the speed of culture and looks at what’s happening on the outside.
Marks & Spencer gave Colin the Caterpillar a fun makeover, including a crown and Jubilee cape, to help customers celebrate the occasion on June 2.
M&S will be launching a limited-edition Corgi meets Jubilee Connie the Caterpillar cakes at the M&S Food Halls from June 1 for £10 ($12.65) at the M&S Food Halls.
An economist from the British Retail Consortium, Harvir Dhillon, said fresh food, alcohol sales and especially items decorated with the Union-Jack are expected to perform well.
“The upcoming Platinum Anniversary should favor retailers with improvements in visitor numbers over the extended Bank Holiday period as people stock up for celebrations with friends and family,” he said.
High-end department store Selfridges launched a Jubilee Hamper for £80, which includes Union-Jack design shortbread and salted caramel crowns.
Selfridges said sales of Jubilee-related products are growing week-on-week, with sales of the Selfridges Selection Jubilee Hamper up more than 350% this week from last week.
Alan Thomas, UK CEO at Simply Business, one of the largest providers of small business insurance in the UK, said: “The Queen’s Jubilee should give a much needed boost to small businesses in the hospitality, retail and retail sectors. leisure sector. Holiday trading periods are crucial for these companies and account for a significant part of their annual turnover.”
It added: “With six million SMEs in the UK, together accounting for 99% of all UK businesses, small businesses are at the heart of our communities and vital to our economy. After a challenging few years We hope for an extra economic boost over the weekend as people flock to towns and cities to celebrate the Queen’s Platinum Jubilee.”
The Beeswax Wraps Co has designed platinum anniversary themed food packaging. It is made from beeswax and made exclusively for The Royal Collection.
The wraps will be sold as an official partner in royal establishments, including Buckingham Palace, during the Royal Jubilee.
“As a small UK company, we are honored to have been chosen to partner with the Royal Collection on their first collection of beeswax packaging to mark this national occasion,” said The Beeswax Wrap Company founder Fran Beer.
“The partnership with Royal Collection is a huge moment for the company and we hope the wraps will play a role in showing more people in the UK that they can make simple and beautiful new choices for everyday products,” added Beer .
The independent company Baked By Steph has developed a collection of royal-themed cookies, including corgis, crowns, and of course, the queen herself.
Founder Steph Giordano said they’ve been selling well since April and sales have surged ahead of the anniversary weekend.
Baked In created an Afternoon Tea Baking Hamper made especially with the Platinum Jubilee in mind, saying that the home baking sets perform well both as a product and as a brand builder.
Baked In delivers home baking sets and subscription boxes with new recipes and baking sets delivered to your home. Baked In founder Joseph Munns said: “Like other small businesses, we are creative and focused on how we use the Platinum Jubilee to drive sales across our product range. It has certainly given us a new calendar date to turn around. innovate.”
Munns added: “From what I’ve heard, small businesses are realistic about an expected sales increase and the coming days will be crucial as we gain momentum as we head into the long Bank Holiday weekend.
Beanies Flavor has created a limited-edition Jubilee Cake flavored instant coffee to celebrate the Platinum Jubilee.
Beanies said it made the limited-edition Jubilee version of its Birthday Cake flavored coffee in recognition of the Queen’s platinum anniversary. It also wanted to commemorate that it recently won a Queen’s Award for International Trade.
“Like the rest of our range, not only is it full of flavor, it’s also low in calories and sugar free so we can all celebrate this historic occasion without piling on the pounds,” said Mark Stangroom of Beanies Flavor Co.